Pay every three months
$28,000 total
$14,000 at enrollment. $14,000 due January 4, 2027.
LevelUp Sales Incubator
Close more deals, faster, at higher rates, with clients you actually love working with.
LevelUp Sales Incubator is a six-month capability-building lab for solos & micro-boutiques who are tired of being their market’s “best kept secret.”
Over six months, you’ll sharpen your positioning, identify the right buyers and problems, codify your methodology, build a profitable product ladder, and create a repeatable way to find and sell to the right clients.
- Format
- Six-month capability-building lab
- Founding cohort
- Oct 9, 2026 – Apr 8, 2027
- Live sessions
- Weekly, 1pm ET Tuesdays
- Commitment
- ~3–5 focused hours per week
Watch first
The five clarity anchors
Your sales problem is real. It’s just downstream.
You can get better at discovery, follow-up, and negotiation, but still struggle if you’re having the wrong conversations about the wrong problem with the wrong people.
Sales is where all the other decisions you’ve made about your business finally meet the market.
At LevelUp, we anchor those decisions in five places:
- PositioningWhat do you want to be known for?
- ICPWho most needs what you have — and has a problem worth paying to solve now?
- MethodologyHow do you turn your accumulated expertise into a repeatable way of creating valuable outcomes?
- Product LadderHow should people buy that expertise, and at what price?
- Client AcquisitionHow do you repeatedly get in front of the right people at the right time?
These aren’t five independent exercises. They work together to help you sell more, faster, and at premium fees.
From The five clarity anchors to Consistent, predictable revenue
- The five clarity anchors
- Sales + pipeline
- Consistent, predictable revenue
We perfect your business’s anchors over time by creating well informed hypotheses, take them into the market, learn from actual buyers, and improve.
We work in low-risk iterations, improving your sales-ability one decision and day at a time.
How the work runs
This is a lab, not a classroom.
You probably don’t need another course, coach, or membership.
You need a place to build, sell, practice, get feedback, and make better decisions while you’re actually running your business.
Starting in Week 1, we’ll start skillfully mining your network so you can start talking to prospective buyers and the people who can lead you to them. You’ll test positioning statements, quote real prices, workshop live deals, study what’s moving through your pipeline and what isn’t.
The operating rhythm
The operating rhythm is simple.
Instead of betting months of time and money on an untested idea, we’ll run small, lower-risk experiments.
- Learn
- Watch
- Practice
- Iterate
Make the best call you can with the information you have. Test it. Learn something. Make the next call better.
Experimentation in the real world beats guessing in isolation every time.
What we’re actually building
By the end of six months, you’ll have built and tested a coherent business system around your experience, goals and market, so that you finally earn consistent, predictable revenue.
Clarity
- Positioning + hook
- ICP + buyer map
- Voice-of-customer language
- Methodology + frameworks
Offers + Economics
- Product ladder & productization capabilities
- Value-Based Pricing
- Revenue + capacity model
Pipeline + Sales
- Network + ecosystem maps
- Client-acquisition strategy
- Discovery + qualification
- Proposal + negotiation
- Expansion + referrals
- Pipeline scorecard
Operating System
- Revenue and pipeline math
- Sales & business operating rhythms
- Experiment + market-feedback loop
- Continuous execution plan — never wonder what to do again
The goal isn’t a binder full of answers. It’s a business you learn how to operate and continuously improve.
Six months of practice + feedback
How the Incubator Works:
You don’t become confident delivering a $50,000-$500,000+ fee schedule in a proposal because you understand pricing intellectually.
At some point, you have to actually do the thing.
Again and again, with feedback from real humans who have the power to buy from you.
Weekly Working Sessions (Amanda will teach most sessions, all are LIVE)Weekly
Teaching, application, practice, coaching and Q&A. Weekly sessions: 1pm ET every Tuesday.
*We’ll take breaks during the week of American Thanksgiving (Nov 23–27, 2026) and from December 21, 2026 – January 1, 2027.In-person, small Group VIP ExperienceIn Fort Collins
You and a small group of your Incubator cohort peers will join Amanda for 3 days of work in Fort Collins, CO (you are responsible for your transportation & accommodations). 2 Group VIP Sessions are offered, 1 is covered with your Incubator fee. You may attend the second for an additional 1-time fee of $1,500 USD (just to cover our costs). Amanda will ask you to register for the Experience that works for your schedule during the first week of the Incubator.
Session offerings: December 6–9, 2026 and February 7–10, 2027.Biweekly Office Hours with Amanda (LIVE)Biweekly
Bring the questions, decisions and situations you’re working through right now. Bi-weekly Office Hours: 2pm ET every other Tuesday.
Monthly Deal Desk (LIVE with Matthew Gartland and special guests)Monthly
Work through live opportunities while there’s still time to influence the outcome.
Curated Pods (bi-weekly or monthly meetings; private discussion space)Monthly
3–4 noncompeting peers for practice, feedback and shared learning. Pods will set their own monthly meeting times.
Your peers are part of the advantage. You don’t have to personally make every mistake to learn from it.Real B2B Buyers + Special GuestsSecond half
In the second half of the program, hear directly from people who actually buy consulting, coaching and professional services. Special Guest session times will vary.
Peer Learning LibraryAlways on
We’re here to learn from each other, too! Experiments, AI tips/workflows/use cases, retrospectives on sales cycles & marketing campaigns, and more will be shared by cohort members.
Proprietary LevelUp Tool SuiteAlways on
Purpose-built tools that apply our methodology to the context of your business so you can keep moving between sessions. Our tools support a hyper-personalized consulting experience for each cohort member. These are the bleeding-edge tools LevelUp uses behind the scenes to support the creation of deliverables for high-ticket individual clients, now made especially and personally, for you.
Not only will our tool suite simplify and accelerate your progress through the Incubator, but these tools will help you run your business every day, ongoing. From step-by-step sales process help to providing quarterly business reports to clients – our tool suite has you (and your clients!) covered.Amanda AI + Asynchronous SupportAlways on
Get support, resources and feedback between live sessions from the LevelUp ecosystem and your cohort. This is the most powerful, comprehensive Amanda AI we’ve ever built.
The method
LevelUp Sales Incubator is new. The method behind it isn’t.
For the last three and a half years, we’ve worked extraordinarily closely with experienced professionals building businesses around their expertise — including through our flagship $175,000 MRR Accelerator.
Not to mention, Amanda Northcutt, LevelUp’s Founder & CEO (and your in-house expert) has worked with hundreds of knowledge-based and software businesses around the world for the last 25 years.
Amanda’s proven methodology sits at the middle of every step of the Incubator to help you design a unique boutique firm based on your values and goals — not anyone else’s.
We do this all day, every day.
Testimonials
Don’t take our word for it. Hear it from them.
Real founders, on camera, in their own words. Pick one to watch.
Fit check
Is this for you?
LevelUp Sales Incubator is built for experienced professionals & micro-boutiques (2-9 partners) who consult, coach, advise, provide fractional executive services, write, and/or speak.
It’s likely a strong fit if:
- You have roughly 10–25+ years of professional experience.
- You’ve worked with at least a couple of paying clients this year. We’re not starting from zero.
- You’re excellent at what you do, but selling it isn’t yet consistent or predictable enough.
- You’re willing to talk to actual buyers, test ideas, and change your mind when the evidence tells you something.
- You want a business designed around your goals and your life, not somebody else’s template.
- You’re willing to put roughly 3–5 focused hours per week toward the work that actually drives the business.
No time? We know. We start with shoveling the shit off of your desk and calendar that aren’t serving you – we find the time to do the real work, together.
This is not passive content consumption.
No bullshit homework. No busywork. It’s an active build where we do the work that drives real revenue, period.
Book a One-on-One Call With AmandaThe Founding Cohort
Join us October 2026.
Founding Cohort: October 9, 2026 – April 8, 2027
We are offering the virtual onboarding intensive on two separate dates so a calendar conflict doesn’t keep the right person out. Attend whichever works for you — or attend both if the repetition is useful.
Founding-member benefits
The Founding 10
- Four private Founding 10 sessions with Amanda in January + February
- One private 60-minute session with Amanda
- Founding Member surprise package
- Permanent Founding Member recognition
The First 20
- Personalized analysis of your actual sales performance
- Individualized coaching and improvement plan delivered by Amanda
Choose your bonus — while available
- Private Deal Desk with Matt — 5 available
- Private Speaker Coaching with Katie — 5 available
- Private Tech Build — 3 available
- Bespoke Brand Identity — 3 available
Investment
Six months. Complete business & owner mindset transformation.
For comparison
One, 1:1 VIP Day with Amanda starts at $20,000
Or pay monthly
$30,000 total
$5,000/month × 6 months
Your investment includes the complete six-month Incubator experience, 1 in-person Group VIP Experience in Fort Collins with Amanda (you are responsible for your transportation & accommodations), the LevelUp tool suite, your curated pod, weekly working sessions, bi-weekly office hours, monthly Deal Desk, monthly B2B buyer and guest sessions, asynchronous support, and the capstone pitch experience.
Before you decide
What happens on the call?
We’ll talk about where your business is today, what’s happening with sales, and what you’re trying to build.
If I believe you have the ingredients and the Incubator is the right place to help you put them together, I’ll tell you why.
If I don’t, I’ll tell you that, too.
You don’t need to have everything figured out before we talk. Figuring that shit out is the point. Come as you are.
FAQ
Questions, answered.
What if I don’t feel ready yet?
You don’t need perfect positioning, a perfect offer, or a giant pipeline before you join. You need meaningful expertise, proof that clients will pay for it, and a willingness to do the work.
And truly, you can’t “get ready” sitting at your computer typing your daily LinkedIn post, by yourself, screaming into the void. I don’t want or expect you to have it all together by the time you get here – this is where you come to get ready!
Is this a sales training program?
Not in the conventional sense.
You’ll absolutely work on discovery, qualification, value, pricing, objections, proposals, negotiation, follow-up, closing, expansion, referrals and pipeline.
But sales doesn’t happen in isolation. We build the business architecture around it, too.
How personalized can this really be?
Everyone uses the same LevelUp methodology, but applies it to their own expertise, buyers, goals, constraints, offers, pipeline and market data.
Our proprietary AI tools, curated pod, office hours, Deal Desk and live working sessions are all designed to help you apply the system to your business.
The methodology is shared. The business you’re building with it is yours.
What if I don’t have enough time?
Expect roughly 3–5 focused hours per week, including live sessions, especially early on.
But we’re not asking you to pile five more hours on top of everything you’re already doing. We’ll identify activities that can be stopped, reduced, delegated or automated and redirect that capacity toward higher-leverage work.
Eventually, “doing the Incubator” becomes simply how you run your business.
How quickly do I start selling?
Immediately — but intelligently.
We’ll begin market conversations using your first working hypotheses rather than waiting months for everything to feel perfect. The goal is to start generating useful market feedback — and relevant conversations — in Week 1.
What if my positioning or ICP changes?
Good.
Your first decisions are hypotheses, not tattoos.
The point is to test them against the market and make them stronger as evidence accumulates.
I’m not really a group-program person. Can I work with Amanda privately?
Yes. The Incubator deliberately uses peer learning because seeing more deals, experiments, mistakes and wins accelerates your own learning.
But it isn’t right for everyone.
If you want a private engagement, Amanda also offers a limited number of VIP Days and other private experiences.
